ibp Trusted Excellence® is a well-known and respected commodity brand in the meat industry. The ibp brand has been around for over 50 years and has the reputation of consistent quality and outstanding customer service. In order to keep their cornerstone brand top of mind for retailers and foodservice operators, I developed direct mail, advertising, a B2C logo and sell sheets that slip into a folder. The marketing materials emphasizes the quality, brand strength, reliability and customer service that ibp Trusted Excellence is recognized for.