Asics ZERO | Multi-functional whistle
The assignment was to create a gadget which has 8 functional buttons or switches and
1 display without touch screen function. The gadget has to have a brand with my interest.
Asics’s brand image, to me was “Sincere and Honest“ that leads me to the idea of sports
game referee’s fairness. I create ZERO to honor them, and hopefully making them in a
spotlight more, like sports athletes get.
Materials : Thermoplastic Elastomers + Polypropylene
Type : Sports Gadget
Status : Concept
Year : 2015
