Brand Activation

Proactive proposal for Symantec to promote the antivirus for multi-device.

The idea started as a small sampling activation in shopping center's food courts with a booth counter where visitors could drop their devices and enjoy their meal. While that, a hostess would install a trial version of the antivirus and scan the device.

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A second proposal was sent with a large scale activation in music festivals and coffee shops in the downtown and beaches.