The common brand approach when discussing Crohn's is to be careful, euphemistic and sympathetic. Crohn's is, after all, a serious and chronic illness that causes real pain and embarrassment. When we actually looked at Crohn's communities online, however, the tone was direct, unsparingly graphic and often quite funny.
"Talk to Your Doctor" brings some of that humor into the messaging, while ensuring each message is grounded in empathy and rooted in actual symptoms real people report.