Yut Kee
Rebranding Project
Branding Identity is how that business wants to be perceived by consumers. The components of the brand name, logo, tone, tagline, typeface are created by the business to reflect the value the company is trying to bring to the market and to appeal to its customers. Brand Identity plays a very important role to every companies throughtout the entire world since then until the latest era. Retro trend are getting popular now is because minimalism design field are trending in the industry while its seem to be too genetic, while certain of the designers are tend to be bringing up again the retro and vintage brand by using past design skills in order to makes every branding identity has the own value and meaning. I believe that innovations that use a nostalgic format to meet a new need ; modernisation that use a new format to meet an old need is the main objective can attract people attention. As we known that branding identity are one of the important role of a products. There are so much nice, clean and clear branding design, which we called it as minimalism design that constantly containing a few method such as black and white, huge-empty-space-background, detail-less branding all over the market in this so called modernisation era. In my Final Year Project, I’ve decided to do a re-branding for a restaurant that operated more than 80 years.
Restaurant Yut Kee, has been serving traditional hainanese food since 1928. It has been stood up as the best and the oldest of the hainanese restaurant for nearly 88 years. It also one of the popular breakfast place to go for both locals and tourist. It was previously located along Jalan Dang Wangi in a very old and run-down coffee shop space that had suffered decades of wear and tear. Even though this remarkable restaurant has been shifted off to different location and renovate, but the identity of the restaurant still remain the oldest one. The interiors of Yut Kee restaurant were designed to looks more retro, their furnitures like marble tables and wooden chairs, menu boards were brought since the first day of Yut kee restaurant existed. I think Yut kee has the protential to rebrand their brand since they never change their identity for a really long time, even the menu are simple as laminating paper without any design of it.
Logo Reveal
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