Global Brand
Blackberry
This project was to include a product from a global brand and to create a way of working that would bring a new idea to the table and it would have to benefit the target market.
Once i had reviewed the brief and completed my research. I decided to work with the Global Brand Blackberry, this was because when i researched things to do with students and what we do/how we work, and it came back that we like to find something to do on the spur of the moment. We like to find out what we are going to be doing, how long this will last for and how much it will cost as fast as we can, this is where i found my niche in the market.
Once completing some detailed research it wasn't difficult to see that a huge percentage of students already had and where using Blackberry Smartphones. this means that the product was already being used by my target audience i just had to find a way to get them using my new application.
I decided to create an application called "Blackberry Student Life" which would give students information about anything that they would possibly need in their life as a student and immediately using Blackberry Messenger. Below are some pieces i created and used.
Once i had reviewed the brief and completed my research. I decided to work with the Global Brand Blackberry, this was because when i researched things to do with students and what we do/how we work, and it came back that we like to find something to do on the spur of the moment. We like to find out what we are going to be doing, how long this will last for and how much it will cost as fast as we can, this is where i found my niche in the market.
Once completing some detailed research it wasn't difficult to see that a huge percentage of students already had and where using Blackberry Smartphones. this means that the product was already being used by my target audience i just had to find a way to get them using my new application.
I decided to create an application called "Blackberry Student Life" which would give students information about anything that they would possibly need in their life as a student and immediately using Blackberry Messenger. Below are some pieces i created and used.
Board 1 - Brief description about what i was going to do in my project.
Board 2 - This is what my idea would look like when applied to press ads.
Board 3 - This was a simple idea for a viral Ad for the Campaign
Board 4 - This is what my idea would look like spread over the internet sites that are most likely to be viewed.
Board 5 - This is what my idea would look like spread over black and white, and colour newspaper Ads.
Board 6 - This is what my Campaign would look like in the busiest areas of Manchester.
