Alexandra Bieda's profile

Dr. Blue's LabGrab -- Promoting Product Through Games

Promoting Product Through Free Online Games -- Dr. Blue's LabGrab
Player-controlled character design, walk cycle and event feedback animations
Problem:
Design a Flash game to entertain Thermo Fisher Scientific's target audience, while promoting private label products

Result:
This clever little flash game saw well over 12 thousand visitors and generated over $2 million in its one-month lifespan.

Additional Credit: Level design, enemy (germ) character design, icon design, and user interface by Kevin Emehizer.
I led the team tasked with creating this Flash game from scratch, on-time and on-budget. My high-level duties included writing the technical specifications, designing algorithms, and overseeing the development and icon, enemy character, and user interface design; however, I also rolled up my sleeves to design the player-controlled character, based on an existing brand mascot. I thoroughly enjoyed building the flash movie clips triggered by a variety events, including the general walk cycle, a ladder-climbing action, a half-dozen whimsical animations denoting collision with nasty microbial enemy characters, and finally a "death" animation for when your character finally succumbs to the health hazards contaminating the game stage.

Play the game

Please note: The original Flash movie clips have been converted to animated gif files for the display of the samples below, resulting in the slight degradation of quality that you may notice. Play the flash game via the link above to see the movie clips in their intended environment.
 Player-controlled character walk cycle
Event feedback animation: Seymour Catches a Cold
Event feedback animation: Seymour Meets the E. Coli Virus
Event feedback animation: Seymour Gets the Chicken Pox
 Event feedback animation: Seymour Contracts Flesh-eating Bacteria
Event feedback animation: Seymour Encounters Mononucleosis, a.k.a. The Kissing Disease
Event feedback animation: Seymour Gets Salmonella Poisoning
Event feedback animation: "You died!"
Dr. Blue's LabGrab -- Promoting Product Through Games
Published:

Dr. Blue's LabGrab -- Promoting Product Through Games

Flash game design, character design, movie clip animation, and creative direction

Published: