A career guidance organisation which had years of experience in serving the school market in career counselling decided to market to the parents directly, for which they approached ICD to brand and launch their marketing material which included a brochure, website, emailer and a poster. The client's belief set her apart from all other counsellors who used psychographic tools and attempted to match young adults to the career they would do the best, she saw career as the key to a life of fulfilment, and not just a materially successful life. Taking from the client's ideology of focusing on one's unique strength to pave out a career path, ICD named it "Inomi" (spoken as I know Me). 

A detailed process of branding can be seen here 

I was given the responsibility to design a responsive website which carries forward the visual assets built by the identity and contents from the brochure to establishes Inomi’s brand on a digital platform.