To raise awareness that GPs were extending their opening hours, a theme of day and night was used. This showed one waiting room where, half was in the day and half was at night. 6 sheets and bus backs were created that had general information about the campaign, along with posters, leaflets and pullups that had surgery specific opening times on.

A responsive website was also created that had all the surgeries contact information and opening times on. This website built on the theme of day and night by starting off at night, then as the user scrolls the clock hands go round and it gradually turns to day.