Pedro Leal Almeida's profile

HELLO | Packaging

Pedro Leal Almeida
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Packaging Private label branding color Food Grocery ILLUSTRATION lines
Client
SONAE MC

Briefing
Create a first-rate packaging line for Portuguese hypermarkets Continente

Solution
Welcome!
The Continente hypermarket is already a trustworthy brand of the Portuguese and the challenge in the creation of the new private label packaging was the development of different ranges that dialogued with the consumer and told a story.
Hello would be the first character who would welcome the first line of essential and low-priced products. With this insight this packaging proposal was created where a single line illustrates an image on white background with notes of bright colors, resulting in a range with an informal, direct, smart and uncomplicated tone, guaranteeing the trust of a quality brand but assuming a warm, clean and actual personality.
Packaging Private label branding color Food Grocery ILLUSTRATION lines
A simple brand with rounded lines reflects this informal tone of the packaging, taking on a graphic detail that changes by segmenting the different types of product, leading the consumer to discovery.
Packaging Private label branding color Food Grocery ILLUSTRATION lines
Packaging Private label branding color Food Grocery ILLUSTRATION lines
Packaging Private label branding color Food Grocery ILLUSTRATION lines
Packaging Private label branding color Food Grocery ILLUSTRATION lines
Packaging Private label branding color Food Grocery ILLUSTRATION lines

Team
Designer: Pedro Leal Almeida
Creative Director: Pedro Yildiz Morgado
Strategist & Copywriter: Maria Caeiro

Fuel Lisboa 2015.
All rights reserved.
HELLO | Packaging
Published:
Pedro Leal Almeida's profile

Owner

Pedro Leal Almeida's profile
Lisbon, Portugal

HELLO | Packaging

Private Label Packaging

Published:

Tools

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives