MY SOUL
perfume bottle
project powered by Versace during the master course at Istituto Marangoni
MY SOUL perfume was born from the idea to design a bottle not only as a “container” but like something that could give an experience to the user. The body of the bottle represents the Versace world in shape, colors and details. But the focus of the project is the inner part: the panels inside show the most important patterns of Versace fashion and they make the user feel closer to the essence of Versace. Moreover, with the use of an innovative material called hydrochromic, the inner panel reacts to the variation of humidity and changes colors. Thus when the bottle is full of perfume, the graphic panel is fully colored. Then after multiple uses the liquid decreases so the panel becomes dry and the colors will change in a shade of grey. This interaction between the product and the user will create the feeling as if you are wearing a part of the Versace world with this perfume. With MY SOUL, the perfume becomes not only something to smell, but also something to wear, to be part of.
