Lavazza
Nel mondo di Favola
(In the World of Favola)
Nel mondo di Favola
(In the World of Favola)
A branded content / UGC campaign we created to launch Favola, a new espresso machine from Lavazza.
THE CONTEXT: Lavazza already had its “A Modo Mio” communication platform, a world made of papercut objects with a “magical realism” visual identity.
THE IDEA: creating a series of animation short films to give depth to the city and the characters of the “A Modo Mio” world and then engaging the audience in writing new scripts, involving the best contributors from around Europe in the production of new episodes of the series based on their scripts.
Me: Executive Creative Director
Agency: DigitasLBi Italy
Film production: Maga Animation
Episode #1 – "Emily's Scarf"
Episode #2 – "Camilla's Friends"
Episode #3 - "Matteo, Emily and the duck"
Episode #4 – "Nadia and the frog"
Episode #5 – Umberto and the Little Sparrow (script by Andrea Saettone, winner of the UGC contest)
Episode #6 – Nadia and the Butterfly (script by Hayatte Rahouni, winner of the UGC contest)
