Spirö™ is the first jewel in the world, designed and made entirely in Italy, aiming to change our way of life and daily interactions with our smartphone.
Its neodymium-high performance magnets ensure a tight seal for vertical loads up to 5 kg, and an optimal feeling with our device as well.
The name Spirö conceived by Marco Carofei, creator and project owner, is inspired by the physical principle of the magnetic field that originates within a spiral crossed by electricity, the same magnetic field that allows to fix the ring to the device. More than two years of development and research progress on the most efficient and lightweight materials, gave this product its elegance and strength, without neglecting the coloring process through anodic oxidation.
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Challenge
Challenge
Create a logo that conveys harmony and attraction among the bodies, the elegance and refinement of the details, and materials the ring is composed of. Such a dynamism is fundamental to its function.
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Rational
Rational
The main shape of the logo, the circle, comes from the mythology and artistic work of Canova, Love and Psyche, an expression of tenderness and timeless union enclosed in the embrace of the protagonists. Moreover, its spiral internal pattern is the clear reference to the attractive magnetic field generated by the spiral itself. The ring is the union trait between the signs, an element that mainly identifies the fidelity relationship between the smartphone and the user.
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Research and draft
Research and draft
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Final brandmark, Logotype and payoff
Final brandmark, Logotype and payoff
