Open system branding identity for the City of Reykjavík using interchangeable visuals of landmarks and points of interest. These visuals also connect together to show how close together the community of Reykjavík is.
This design rebrands the City of Reykjavík in Iceland. The identity uses familiar landmarks and points of interest located throughout the city. Reykjavík is among the cleanest, greenest, and safest cities in the world. The marketing products connect together to show the versatility and beauty of Iceland’s capital city which is also the world’s most northern capital of a sovereign state, and a very popular tourist destination.
2017 Applied Arts Student Award Winner
