Renault
Renault Outdoor Advertising Campaign
A campaign for Renault’s new product (Talisman) in 2017. The client brief pointed out that the special feature of this car is its interior design. Unlike the usual simplicity of Renault products, the Talisman’s design was more modern and popular with the youth. After the ideation, the slogan “The path is your life” was obtained. It implied the concept that reaching the destination has always been a goal for travelers but it should be noted that enjoying the moments in the car while traveling can also be the unforgettable pleasure of the journey.
Renault Outdoor Advertising Campaign
A campaign for Renault’s new product (Talisman) in 2017. The client brief pointed out that the special feature of this car is its interior design. Unlike the usual simplicity of Renault products, the Talisman’s design was more modern and popular with the youth. After the ideation, the slogan “The path is your life” was obtained. It implied the concept that reaching the destination has always been a goal for travelers but it should be noted that enjoying the moments in the car while traveling can also be the unforgettable pleasure of the journey.
This vehicle with its attractive appearance & efficient facilities used specific images related to its slogans to create an explicit atmosphere in its audience mind & communicate with them.
The aim behind designing such images was to differentiate Renault among volumes of outdoor advertising produced for other car brands in the business.
The aim behind designing such images was to differentiate Renault among volumes of outdoor advertising produced for other car brands in the business.
Graphic Designer: Malika Naghashan
Creative Art Director: Alireza Vaziri
Client: Negin Khodro
Agency: Felesh Advertising Studio
Client: Negin Khodro
Agency: Felesh Advertising Studio
