(EN)
This project consisted in the design and production of an invitation card for an event aimed at launching a new food product or simply by consuming one already existing on the market. This invitation card was conceived for invitation to a "presentation party" of a hypothetical reindeer serving chicken-based foods, the "Chicken Hall". The basic idea of the restaurant is to give the customer the ability to compose their own sandwitch based on personal taste, so why not immediately invite the consumer to "dial" his invitation puzzle at the event in advance What will he do when he has to order a sandwitch at the Chicken Hall? Just like a sandwitch, the box, which contains the invitation puzzle, and which once invokes an abstract shape that remembers that of a chicken, turns out to be modular, it forms in fact superimposing the four side flaps; As well as the layers of which a sandwitch is composed, on which the food components are indicated to "build" their sandwich.
"MAKE YOUR OWN SANDWITCH LIKE YOUR OWN INVITATION PUZZLE".
I personally see the possibility of a "second life" for this invitation, for example open, with a jigsaw attached to its frame (center panel) framed and hung on a wall as a reminder of the event.
Shapes, fonts, colors, textures have been designed to respond to precise design needs, trying to be uniform and meaningful for the work environment.
Design choices - shape and starting texture
Opening steps and assembly too.As the invitation card appears.
