Levi's Outpost at SXSW — Levi's, Google — 2017
Imprint concepted and designed Levi’s first presence at SXSW in seven years as an occasion for the public launch of major brand partnerships with Google Jacquard and Rolling Stone. Bringing together performing artists, journalists, technologists, historians, tailors, textile artists, music educators, and local food & beverage partners, the Levi’s Outpost was an 8-day program-packed venue and a resource-rich destination for SXSW badge holders.
Exhibitions, workshops, demonstrations, panel programming, and live performances provided natural content for social engagement meaningful to the Austin community, SXSW badgeholders and a larger global audience.
