The international Russian-language television channel RTVI conducted a full rebranding. The main goal is to make TV channel more modern and interesting for the Russian-speaking audience around the world and potential advertisers. DEZA graphic design studio was responsible for the development of the new brand.
The most important tasks of the rebranding are to support the strategy of the channel development, promote the youthification of the RTVI audience, increase the interest and loyalty of the audience, attract new content consumers, gain new competitive advantages, increase brand value and brand. All these tasks formed the basis of the actual restart of the channel. The renewed brand symbolizes activity, objectivity, aspiration to novelty.
“On both sides” is the new slogan of RTVi which reflects key characteristics of the brand. They are “fact-based journalism” as opposed to “opinion journalism”, impartiality and objectivity. The brand is based on the idea which is uniting Russian-speaking audience all over the world.
Creative team:
Project manager: Ilona Koltinyuk
Creative director: Alexandr Suvorov
Art Director: Irina Shmidt
Creative director: Alexandr Suvorov
Art Director: Irina Shmidt
Copywriters: Anton Borisov, Daria Erasova
Designers: Elena Ivanova, Nadezhda Polomoshnova, Irina Shmidt
Animation: Alexei Borovkov
Project Managers: Anna Dokunina, Alexandr Petrosyan
Special thanks to: Alexey Pivovarov, Arthur Ostrolutski and RTVI team
Designers: Elena Ivanova, Nadezhda Polomoshnova, Irina Shmidt
Animation: Alexei Borovkov
Project Managers: Anna Dokunina, Alexandr Petrosyan
Special thanks to: Alexey Pivovarov, Arthur Ostrolutski and RTVI team
