My primary work load is as a member of the Front Site team, which is the design, build and improvement of Squarespace's customer facing website. We work closely with strategy to create pages and experiences to help our customers, and then are constantly testing to both improve the experience to the benefit of both the consumer and also Squarespace as a company. 

 

The latest homepage and templates page dropped early in 2017, showing some of our amazing customers, and also telling the story of our product better than before. All of the product photography was art directed and shot in house at our Studio.

The new homepage and flow has shown a marked improvement in sign up and we will continue to enhance and iterate on the style of pages throughout the site to make a more cohesive brand.

 

Role: Design Lead and Art Director