Catwalk Kitties For Lanard Toys
With the doll market being incredibly competitive, the goal was to come up with a new idea for fashion dolls that would instantly appeal to girls and be profitable to Lanard without advertising. I really felt that the only way to compete against Barbie and Bratz, who were both heavily advertised, was to have a new hybrid type of fashion doll. The idea for the line came from "hands on" manipulations, drawing, painting and markering, on a naked fashion doll body with an enlarged head. I brought a couple of trend tear sheets and a porcelain cat/ fashion/ collectible statue along with the rough model into a brainstorm to pitch the idea. I then worked with and creatively directed the talented group of artists & designers at Lanard to sketch and formalize all of the feline fashions and details that are uniquely the Catwalk Kitties. Traditional fashion and hair grooming play patterns were used by wrapping the world of modeling around the dolls.
Doll Designs and Fashions by Nia Yueh and Shelley Rinker.
Character Illustrations by Sandi Hsu. Packaging Designs by Sandi Hsu and Sarita Baldocci.
Packaging Creative Direction by Ron McPherson.
