Client: KELE Singapore
Role: Packaging Sleeve Design, Illustration
Project under Orient Design Pte Ltd
Role: Packaging Sleeve Design, Illustration
Project under Orient Design Pte Ltd
The task was to create a Chinese New Year festive sleeve for their existing pineapple tart box
The initial ideas included several pineapple-inspired designs. In the end, this one with the pineapple lion dance was shortlisted, with the prosperous lion giving out pineapple tarts instead of traditional mandarin oranges.
The box was sold as a limited CNY exclusive at Kele's outlet in Chinatown. About 1000 sleeves were printed.
