To launch Cru, a new oyster bar, we created a strong and evocative visual identity. Inspired by the menu, we developed a custom word mark incorporating a graphic representation of a fishhook. The logo promised a warm and welcoming experience full of enjoyable fresh food, while maintaining an unmistakable connection with the sea and all its delicacies. 

Creative Direction - Marie-Elaine Benoit

Art Direction - Nadine Brunet, Olivier Valiquette

Illustration - Julien Poisson