A Three Chapter video brings to life what goes into
making and preparing the official nba basketball

THE VIDEO WAS ADAPTED INTO A SNACKABLE INSTAGRAM CONTENT. An INSTAGRAM STORY VERSION ENGAGE OUR AUDIENCE AND DIRECTED THEM TO VIEW THE FULL LENGTH VERSION, AND THE VIDEO CAME TO LIFE THROUGH STILLS ON THE ACCOUNT

THE VIDEO LAUNCHED DUrING THE OPENING WEEKEND OF THE 2017
NBA PLAYOFFS AND RECEIVED OVER 250,000 VIEWS ACROSS
SPALDING'S CHANNELS AND THEIR INTERNATIONAL EXTENSIONS.