At the start of 2017, Quebec advertising magazine Infopresse released the Guide Com, its annual listing of advertising, communications, marketing, PR, digital, and media agencies as well as design, production and post-production studios.
At the same time, Terrain Ogilvy was aligning itself more closely with its parent network by rebranding itself as Ogilvy Montréal. The promotional print ad featured in the Guide Com reflects the unique identity of the agency. It combines the signature of agency founder, David Ogilvy, with an allusion to a Montreal landmark, the Olympic stadium.
At the agency, the walls were covered in order to showcase the new identity and David Ogilvy quotations.
