This project's objective was to explore branding design theory and identity building strategies and demonstrate my discoveries by rebranding Victoria’s Secret with intention to disrupt the the current cultural perceptions of Victoria’s Secret.
The Research –
Delving into tactics and methods that worked for building strong brand identities and marketing them for specific users, I synthesized a theoretical model for developing a strong brand from conception to execution.
The Ten Brands –
To focus on branding, I built out ten different types of brand identities that had a strong idea that pushed the idea of disrupting Victoria’s Secret’s current identity. I recognize that the brands are not meant to replace Victoria’s Secret’s branding, but to explore how I can utilize brand theory and methods to disrupt their current populace perspective.
The Partnering Brand –
The Advocate Brand –
The Crowd-sourced Brand –
The Luxurious Brand –
The Green Brand –
The Inclusive Brand –
The Data-driven Brand –
The Durable Brand –
The Mystery Brand –
The Knowledge-sharing Brand –
Designed by Jonathan DeBruhl
Branding / Visual Designer
debruhldesigns@gmail.com
–––> Portfolio Website <–––
