Campbell's Soup

To bring lapsed users (moms) back to Campbell’s Ready-to-Serve Soups

Moms would rather spend more time with their kids and doing other things instead
of worrying about making family dinners.

Social & experiential promotion

To get parents (specifically moms) to come out to a yoga event in the park with their kids to do something
as a family and not have to worry about dinner plans.

Using social media platforms such as: Instagram, Facebook, and Twitter, there will be sponsored postings
to increase awareness for the campaign and to direct traffic to the Campbell's microsite.

By using a park in the city, the brand has more exposure from foot traffic and city dwellers.
There will be no boundaries so anyone can join the "class". 

Through the partnership with Lululemon, the event will generate more interest
amongst the target market.

A branded yoga mat will be handed out to all participants at the event. With one side that will have
the Campbell's & Lululemon branding as well as the campaign tagline.

Two coupons will be attached to the label on the mat. One for each brand and their respective store/products.

Additionally: There will be a sample table set up where participants can try 3-4 various dishes that were made
using the Ready to Serve products. To continue the product promotion, each participant will take
home a can of Ready To Serve soup to sample.

Thank you.