In 2007, Konstfack University College for Arts, Crafts and Design in Stockholm had decided to promote the bachelor degree students' exhibitions together with the master degree exhibition — in catalogue, posters and web, which was new for that year. The master exhibition was located at the school near Telefonplan, Stockholm, and the bachelor exhibitions was spread out around the city. This left us with 144 degree students and nine different locations and dates for the exhibitions.
With our solution we aimed to separate the bachelor and master students, but without any particular hierarchy. Catalogues are two-sided, with one front for bachelors (white) and one for masters (black).
Art direction and graphic design together with Erik Wäppling.
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Posters was two-sided as well with white typography for bachelors and black for masters, hand-screened on wallpaper in the schools workshops. These wallpapers was later folded into different shapes and put up around Stockholm.
The catalogue's covers was also silk-screened, making them all into unique units.
Also made was a more traditional 70X100 cm poster to put up in ordinary advertising spaces. This was a photographic reproduction of the main poster glued to a wall.
The website was built around a map-like menu, where you could see the locations of the different exhibitions. For each student we made a big "sheet"-like layout where you could navigate by "grabbing" the page and move it around.
Exhibition signage was silk-screened on yellow wallpaper, and glued to the art school walls in a similar way as the posters in the streets of Stockholm.
Visit nuet-studios.com for more information and full cases.
Follow @nuet_studios on Instagram for cases, previews and behind the scenes.
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