INSIGHT
This isn't your grandpa's Continental.
CHALLENGE
How do we highlight young, cool and ambitious in a print campaign?
SOLUTION
We showed up-and-coming creatives on a road trip from the big city to the 'burbs.
PHOTOGRAPHER
This isn't your grandpa's Continental.
CHALLENGE
How do we highlight young, cool and ambitious in a print campaign?
SOLUTION
We showed up-and-coming creatives on a road trip from the big city to the 'burbs.
PHOTOGRAPHER
Annie Leibovitz
AGENCY
WPP - Hudson Rouge & UWG
ROLE
ACD Copywriter
WPP - Hudson Rouge & UWG
ROLE
ACD Copywriter
Copy reads: "Draw a distinction between destiny and destination."
Alternative ad:
