"'Coffee & Co.', based in central London, are currently serving their premium coffee in plain takeaway cups. Looking to appeal to young, bohemian coffee-lovers, they are looking to improve their coffee cup designs with a modern design that their customers will love."
This is my response to the above project from www.briefbox.me. I decided to go with a bold typographical design for this, taking motivational phrases involving coffee related puns to inspire customers and set them up for the day during their morning coffee. I took the brief a step further and translated the design into signage and in-store branding.
