Inspired by the sophisticated birds of paradise of the same name, Riflebird offers a variety of personal hygiene products made from 100% natural ingredients. As an advocate for sustainability, the company is dedicated to the preservation of the rainforests of New Guinea and donates a portion of their sales to the birds’ protection

The products are packaged considering sustainable practices. The use of materials are minimized and environmentally friendly inks are used. The resulting visual identity is built around the brand’s unforgettable name using a bold logotype, dynamic icon, and hints of colour to draw attention.