I came up with this pro-active idea for a magazine advert, the whole idea came from the famous brand called Knorr. They have an online cooking experience campaign which celebrate their cooking packet soup flavours that enhance your meals taste with a dash of flavour to become your best meal.

Bringing back one of my old favourite mechanics - ''The Scratch & Sniff'' is used in these print adverts, so you scratch & smell the two ingredients then add the packet soup flavour to create a meal of your choice. They also provide a variety of meals you can cook when using a specific packet soup flavour.