Client: Starhub
Purveying a “lava lamp” style presentation, we enunciated the colour blue with the same fluidity of water, creating ripples of marble textured designs in this Starhub ident. Gentle droplets with translucent reflections react in symphony with the relentless tide below, to play along with the airiness of the liquid bubbles in contrast with the sharp, shiny edges of the stars that represent the company’s logo. The ident’s picturesque display and adaptive nature shows that there are no limitations as a brand in providing its viewers the option of choice in channel content.
