Opportunity
With America’s appetite for sourcing organic and local ingredients on the rise, more attention is being placed on access to farm raised produce, understanding the diligent care and distribution of foods and how the nutritional benefits of products create a healthy lifestyle. These high standards and values matter, but reinforcing them has proved to be a challenge.
Result
In the North Atlantic region, Whole Foods Market gives consumers a little more through its mission—Whole Foods, Whole People, Whole Planet. A magazine full of recipes to inspire healthy eating, features about local suppliers working directly with stores, menu suggestions on seasonal family gatherings and ways to live a greener life.
