D&AD Monotype 2017 - Merge
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The Brief
Identify a culture, community or country that you feel is misunderstood, misrepresented or underrepresented. Create a typography-led campaign with both physical and digital elements to express your chosen culture or community in a relevant way, and engage it with the world. Use the power of type to spark a conversation, evoke better cultural understanding and celebrate diversity.
Response
With my Polish heritage I designed an advertising campaign to tackle current issues of Brexit. With the current hate crime towards Polish migrants this campaign placed in area where the abuse happens is aimed to make people think twice and not judge a book by its cover. It promotes cultural diversity and shows that our culture has and always will be merging. To the Polish people it encourages them with problems they may be facing.
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