Tune’s Supermarket is my solution to the 2017 D&AD brief for Arjowiggins. The challenge was to find a way to bring back the beauty of paper to users of digital music.
Tune’s is a pop-up supermarket that celebrates both the beauty of paper packaging and digital music playlists.
Visitors can select products that suit their mood for various different genres of music. Then they can scan the items so that the selected playlists are automatically added to their digital device.
Every packaging is labelled with the type and weight of paper used, informing the customers of the various ranges of Arjowiggins’ paper.
The promotional posters for Tune’s play around with visual connotations the guide signs that supermarkets have.
