StudentUniverse Branding & Marketing
Branding | Marketing | Campaign
Branding | Marketing | Campaign
When I first started at StudentUniverse, the company was in the middle of a rebranding process, having recently rolled out a new website design. StudentUniverse is a travel company that sells discount airfare to college students. It recently branched out further into the college market by launching a deals platform, and sponsoring offline college-student-targeted events such as College Day at Fenway Park and Spring Break at Panama City Beach.
I used the StudentUniverse colors, teal blue and bright green to create an eight-tone palette, and used this palette to create original vector illustrations and coherent look for all StudentUniverse marketing materials.
COLOR PALETTE AND ILLUSTRATIONS
This eight tone palette involves 4 tones of green and 4 tones of blue. Sometimes, an orange is used for accent.
Below are the Taj Mahal, the Sydney Opera House, the Puerta de Alcala (in Madrid), and the Temple of Heaven.
Below are the Taj Mahal, the Sydney Opera House, the Puerta de Alcala (in Madrid), and the Temple of Heaven.
PRINTED AND BRANDED MARKETING MATERIALS
These include a poster suite for College Day/College Fest/Back to School/Caltopia promotions, banners, gift cards, and postcards.
These include a poster suite for College Day/College Fest/Back to School/Caltopia promotions, banners, gift cards, and postcards.
