Me_MadeEthically
Fashion E-Commerce Branding & Packaging
Fashion E-Commerce Branding & Packaging
“Me - Made Ethically” is a sustainable fashion E-Commerce thatprovides clothing lines from ethically made natural fabrics to support a greenliving.
Sustainable fashion, also called eco fashion, is a part of the growingdesign philosophy and trend of sustainability; the goal is to create a system,which can be supported indefinitely in terms of environmentalism and socialresponsibility.
Sustainable fashion is part of the larger trend of sustainabledesign where a product is created and produced with consideration to theenvironmental and social impact it may have throughout its total life span,including its "carbon footprint".
Website Design
The Concept for ThePackaging
“Dual Use Packaging”is used as a concept towards the ethically based conception of Me owing from the fact that packagingthat is designed for multiple uses is a solution that can both add value toproducts and help reduce their environmental footprint.
From its concept, Icame out with the idea of “Construction Cardboard” which means that a flat box packaging can beconstructed into another object with different usage. There are three types ofpackaging for Me; packaging for clothingcan be constructed into hanger, shoes packaging into shoes rack, andaccessories into a tree accessories hanger.
“Dual Use Packaging”is used as a concept towards the ethically based conception of Me owing from the fact that packagingthat is designed for multiple uses is a solution that can both add value toproducts and help reduce their environmental footprint.
From its concept, Icame out with the idea of “Construction Cardboard” which means that a flat box packaging can beconstructed into another object with different usage. There are three types ofpackaging for Me; packaging for clothingcan be constructed into hanger, shoes packaging into shoes rack, andaccessories into a tree accessories hanger.
Sustainable Postal Packaging forAccessories
Sustainable Postal Packaging forClothing Line
Sustainable Postal Packaging for
Footwear
The Concept for The Campaign
“Fashion has two purposes:comfort and love.
Beauty comes when fashionsucceeds.” - Coco Chanel
Someone asprecious as you need comfort and love more than just being a fashion victim whocommits an unconscious crime.
To achievecomfort, it doesn’t always mean sacrificing your style and to obtain love, itdoesn’t always mean receiving but also about sharing the love.
For thatreason, the concept is “The NaturallyPrecious Me” which picks on ethical issues that are correlated withpeople’s precious things, health and life, human rights and for the thing thatalmost every fashionistas care the most, their fashion style.
“Fashion has two purposes:comfort and love.
Beauty comes when fashionsucceeds.” - Coco Chanel
Someone asprecious as you need comfort and love more than just being a fashion victim whocommits an unconscious crime.
To achievecomfort, it doesn’t always mean sacrificing your style and to obtain love, itdoesn’t always mean receiving but also about sharing the love.
For thatreason, the concept is “The NaturallyPrecious Me” which picks on ethical issues that are correlated withpeople’s precious things, health and life, human rights and for the thing thatalmost every fashionistas care the most, their fashion style.
Poster Series
Direct Mail
Promotional T-shirt and Canvas Bag
