Ben's Cookies:
A heart-warming brand re-positioning
A heart-warming brand re-positioning
Ben's cookies is a personal take on a potential re-brand for the existing brand.
Keeping the traditional, cozy feel of the cookies, this new approach explores colour and aims to create a journey through shape, packaging, point of sale and brand communication to improve customer loyalty, customer perception and employee satisfaction.
Keeping the traditional, cozy feel of the cookies, this new approach explores colour and aims to create a journey through shape, packaging, point of sale and brand communication to improve customer loyalty, customer perception and employee satisfaction.
