A graphically driven series of visual concepts for Nike Basketball and LeBron XIV. The idea being to create a visual system to feature seasonal advertising and editorial content.
Concept work
Whilst never used, this concept turned into a spec project to develop further. Court markings and typography were remixed to create an interchangeable graphic language to promote LeBron XIV.
Re-working elements
A custom typeface and reworked basketball court markings were created. The design was to reflect the powerful and expressive force of LeBron XIV.
Further credits
I do not own copyright to any of the photographic content used in the designs. This was used purely for conceptual illustrative purposes only. Created at ManvsMachine.
