Buff Bunny Fitness is a boutique fitness studio that believes in maintaining a vegan lifestyle in combination with exercise to maximize athletic performance. The studio offers personal training, nutritional coaching, bootcamps, as well as a variety of aerobics classes. The studio is coed, but their primary demographic is women between 25 and 40 years of age. They wanted a brand identity with a simple logo that could be utilized both in stationary and in apparel.