Client
União Panificadora de Queluz
União Panificadora de Queluz
Create the identity for a group of bakeries and pastry shops
Solution
In line with a name that searching to show our pastry tradition, the identity is inspired by the geometry and decorative elements
of a Mille-Feuille.
of a Mille-Feuille.
The straight lines that give shape to one of the great icons of our traditional pastries are projected in a lettering that conveys elegance and sobriety, but also gives modernity to the brand, while the decorative forms of sugar add more rounded lines to this, giving life to an identity with personality and sophistication.
Team
Designer: Pedro Leal Almeida
Creative Director: Pedro Yildiz Morgado
Copywriter: Maria Caeiro
Fuel Lisboa 2016.
All rights reserved.
