In 2017 adidas will be launching the adidas Studio LDN, which is a space to co-create and share creative passions for fitness and lifestyle - bringing fitness and creativity together to empower women.
To amplify the adidas Studio LDN in London and their #HereToCreate campaign, adidas are inviting street artists, illustrators, graphic designers from around the world to create wall art/mural art, which will be displayed in an exhibition at their studio as well as on an outdoor wall.
My work is one of the five selected by adidas
"Focus Tiger"
"While I was working on this artwork I drew inspiration from two different concepts: "group" and "goal".
I was thinking about what could have been a proper subject for a place in which people come to train and, more importantly, to meet each other. I wanted this to be aimed at a unique goal, the personal one of each person coming to that place, pursuing his or her own goal.
I decided to represent some girls doing fitness exercises, all together and on their own at the same time. These girls compose the concentrated, gritty face of a tiger, hence the title: "focus tiger"
Exhibition at Adidas Studio LDN in London
work details
