Wolfskin Tech Lab
Web Design, Art Direction, UX/UI
Client: Jack Wolfskin | MACHINAS | August 2016 | Barcelona, Spain
Brief: Creating a Microsite in order to promote the new Jack Wolfskin Tech Lab collection and its concept, offering an easy access to product and purchase.
Solution: The Techlab Landing Page presents the new collection via a flow of image, text and video snippets, enriched by direct access to shoppable products, animation elements to expand on overall mood and interaction for more information. Bundles information into key messages for the user to chose where to zoom in for more in depth information.
