Shyp was a rebrand project that aimed at creating better brand recognition and increased comprehension from its users. This rebrand and style guide cover all aspects of the companies visual identity. 

The main focus of the rebrand was to solve two problems, first, a forgettable name/brand, and second, to describe more simply and clearly what Shyp provides.

This was done by centering the brand on a memorable avatar, that served as the logo as well as the narrative of Shyp's identity. Every aspect is designed to support him, and he is there to support the customers. 

Shyp's logo was unique, because it could take different forms. This was done to show the multiple disciplines of the company. Shyp and the entire brand was focused and designed around the brand's promise to its target audience of small business owners, that promise is as follows:

Shyp promises stress-free shipping assistance that is reliable and simple.

The imagery and designs are all created to support and compliment Shyp, who is the center of the brand. He is designed to be at the forefront, giving viewers an icon and a friend to trust in.