In April 2017, Nike France launched the #NIKEiDDESIGNER contest on social networks.
The swoosh gave as theme the French capital, Paris. The goal was to do something original using the Nike iD, which allows customize pairs of shoes.
So I wanted to create the pair that one could easily assimilate to the Parisian flag.
So, as you can see, the color choices are very finely worked. The goal was that in a single glance, "the observer" can establish a link between the sneaker and the Parisian flag for those who know it.
You can see blue Saint-Martin and red Saint-Denis from left to right, as well as the main element in the middle in white, the swoosh is the boat. This is the most important part of this work.
The white ship represented on the flag, symbol of the powerful corporation of the nautes of Lutetia. It recalls the dangers which Paris has run through, the terrible revolutions which have agitated it, the crises of every kind which it has undergone, and expresses the idea of vitality, strength and perpetuity which characterizes the long and glorious existence of this wonderful city.
The white ship represented on the flag, symbol of the powerful corporation of the nautes of Lutetia. It recalls the dangers which Paris has run through, the terrible revolutions which have agitated it, the crises of every kind which it has undergone, and expresses the idea of vitality, strength and perpetuity which characterizes the long and glorious existence of this wonderful city.
