MAGNA MAGNA - MILAN EXPO 2015
The image is on purpose not recognisable at the first sight and represents a person with money in his|her mouth. The other two levels are composed by a writing that reports a phrase from native American tribe of Cree. It says: “Only after the last tree will be cut down, only after the last river will be polluted, only after the last fish will be fished, only then you will discover that money cannot be eaten”.
This phrase to me stands as an example of Table Culture because it sums up all the requirement and characteristics that a modern future embodies. For example sustainability, respect towards the environment, the awareness and responsibility towards the next generations, the honesty and, last but not least, a common and transparent economical and social politic.
I utilized the font Impact also in order to create the stile of a newspaper, with big bold titles and a black and white that dirties the global vision that pretends always to be clear and communicative despite the contents.
