Featured on : Design Ideas
Z L A T O V – I O N B R A N D I N G
About
This brand will be a future logistics company that provides
shipping services and freight transportation abroad
Design Task
Create a Logo and a strong visual identity that would give a sense of boldness,
confidence and also would suggest a fast & reliable service
Solution
The main idea is revolving across the letter "Z" and it's angle,
this gives a dynamic feel to the logo and the whole identity
Typography & Brand Colors
The main font helps the brand get immediate type recognition and
there's also a second font for Text Paragraphs called Aileron.
The Pattern
One of the key elements from the whole identity system, along with the custom typography is of course the Brand Pattern.
It was developed from the original letter "Z" of the main logo, and is meant to be applied
on all branding materials to ensure brand awareness and recognizability.
Spreading The Identity
As mentioned above, the pattern will be used on all branding materials,and bellow is an example of how the
identity works on all kind of objects, from business cards to t-shirts, notebooks and even cars.
Enjoy!
