Objectives
To introduce the R9s Plus and highlight its unique selling points to Tech and Lifestyle media partners. Also, to further strengthen OPPO’s positioning in Singapore as a Camera Phone.
Approach
A Media Lunch Session was organized at a trending location. The venue was new and chosen for its instagram-worthy interior which will encourage media partners to try out the Camera on the R9sPlus within the venue.
A Photography Gallery, Unwired Expressions, was curated within the venue to showcase photos taken with the R9s Plus by Singapore Photography influencers.
The lifespan of the exhibition was extended by moving it to OPPO Concept Store at Suntec City Tower 3.
Highlights
Effectiveness
There was a total of 30 reports coverage on both website and social media platforms, with praises on the selection of event space.
