The Team: Nguyen Hoang Vu & Luan Luong
The Objective: To differentiate itself from 7UP, Sprite wanted to shift its image from a refreshment brand to a teen icon.
The Reason to Believe: Drinking Sprite offers you the sudden intense refreshment that invigorates your body and mind, so you can get out of awkward situations without losing your "coolness".
The Challenge: Within 48 hours, create a film to engage Vietnamese teens in Sprite's new proposition - bring you mind clarity to navigate through situations (nghĩ thông, lách phong cách).
The Film:
The Lion:
