Grain Nonalcoholic Beverage Packaging Concept
The Grain Nonalcoholic Beverage Packaging concept was designed to attract a group of people to drink a nonalcoholic beverage. I wanted to convey the handcrafted quality of a microbrew beer. I felt that there has been a growing market in handcrafted alcoholic beverages that people are drawn to. Therefore, a nonalcoholic beverage is a good choice for the same taste while still encouraging people to not drink too much or not be pressured to drink at all. The packaging would look very similar to an alcoholic beer and thus not defer people from enjoying this drink. The concept of grain comes from one of the ingredients used in the beverage.
I felt that a microbrew nonalcoholic beverage is a rebel among the rest and needed an identity to follow that. The colors, typeface and graphics all follow a propaganda look and feel that help to convey the strong personality of the product. I wanted someone to be able to drink this beverage with confidence and feel as those they were drinking any other beer.
In order to follow through with the microbrew home brewer look and feel I added a grow your own grain tin to accompany the beverage. This could be sold separately or sold as part of a pack. Either way, it helps to home the idea of producing your own products and living sustainably. Although you could not grow enough grain from this tin to brew anything, it would still be a reminder of the brand.
The Grain Nonalcoholic Beverage Packaging concept was designed to attract a group of people to drink a nonalcoholic beverage. I wanted to convey the handcrafted quality of a microbrew beer. I felt that there has been a growing market in handcrafted alcoholic beverages that people are drawn to. Therefore, a nonalcoholic beverage is a good choice for the same taste while still encouraging people to not drink too much or not be pressured to drink at all. The packaging would look very similar to an alcoholic beer and thus not defer people from enjoying this drink. The concept of grain comes from one of the ingredients used in the beverage.
I felt that a microbrew nonalcoholic beverage is a rebel among the rest and needed an identity to follow that. The colors, typeface and graphics all follow a propaganda look and feel that help to convey the strong personality of the product. I wanted someone to be able to drink this beverage with confidence and feel as those they were drinking any other beer.
In order to follow through with the microbrew home brewer look and feel I added a grow your own grain tin to accompany the beverage. This could be sold separately or sold as part of a pack. Either way, it helps to home the idea of producing your own products and living sustainably. Although you could not grow enough grain from this tin to brew anything, it would still be a reminder of the brand.
